Last Updated: October 13, 2017

Asteya, LLC (“Asteya”) is committed to protecting your privacy. Asteya is a platform transforming the way people think about clothes. We are on a mission to reduce apparel waste by connecting people to personal stylists and sustainable brands. We have prepared this Privacy Policy (“Privacy Policy”) to describe to you our practices regarding the personal information we collect from users on our website, located at (the “Site”), and the services offered through the Site (collectively, the “Services”).

  • What Information Do We Gather?
  • What Do We Do With the Information We Collect?
  • Who Can Use the Information We Collect and How?
  • How Do We Protect The Personal Information We Collect?
  • How Do You Opt-Out of Personal Information Sharing With Our Business Partners?
  • How Do You Correct and Update Your Personal Information?
  • What is Our Privacy Policy if You Are Under 13?
  • What Happens When You Link To A Third Party Website?
  • What Happens When We Update Our Privacy Policy?
  • What Happens If We Sell Our Business?
  • Your California Privacy Rights What If You Have Questions?


When visiting the Site, you are required provide us with your name, email address, telephone number, physical address, as well as information regarding your style preferences in order to book a Wardrobe Consultation Appointment and use the Asteya Services. We also collect your preference regarding direct email marketing in the form of a Newsletter and to register interest in new Asteya Services. When you use our Services, some information may be automatically collected. For example, when you use our Services, your geographic location, how you use the Services, information about the type of device you use, your mobile network information, your Open Device Identification Number (“ODIN”), date/time stamps for your visit, your unique device identifier (“UDID”), and your browser type, operating system, Internet Protocol (IP) address, and domain name are all collected. This information is generally used to help us deliver the most relevant information to you and administer and improve the Services.

Booking Services. When you book a Wardrobe Consultation Appointment, our third party booking provider will collect your name, email, phone number, date, time, and location of the Appointment, and styling preferences. For online booking, we use the services of Acuity Scheduling ([]). We collect and store the information that you provide to Acuity Scheduling.

Log Files. As is true of most websites, we gather certain information automatically and store it in log files. This information includes IP addresses, browser type, Internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to maintain and improve the performance of the Services. 

Cookies. Like many online services, we use cookies to collect information. “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing the website. We and some third parties may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Services and to market the Services or other products.

Marketing Companies. We work with a number of companies that assist in marketing our services to you on third party websites. These companies may collect information about online activities conducted on a particular computer, browser or device over time and across third-party websites or online services for the purpose of delivering advertising that is likely to be of greater interest to you, on our sites and apps and those of third parties. To better understand how these companies use your information, please see the privacy policies available on their respective websites.

Analytics Companies. We work with a number of third party analytics companies that collect information anonymously and report website trends without identifying individual visitors. These services allow us to view a variety of reports about how visitors interact with the Services so we can improve our website and understand how people find and navigate it.

Creation of Anonymous Data. We may create anonymous data records from personal information by excluding information (such as your name) that makes the data personally identifiable to you. We use this anonymous data to analyze request and usage patterns so that we may enhance our Services and improve the Site. We reserve the right to use anonymous data for any purpose and disclose anonymous data to third parties in our sole discretion.

Financial Information. When you book an Appointment for the Services, our third party payment provider will collect payment and billing information in order to process the transaction. To keep your financial data secure, we do not store credit card information on our servers. For online payments, we use the payment services of Square ([https://]). We do not process, record, or maintain your credit card or bank account information. For more information on how payments are handled, or to understand the data security and privacy afforded such information, please refer to [].


You are required to provide personal information in certain fields in order to use the Asteya Services. The personal information we collect is used only for the purpose we state at the time of collection or for the purposes contained below. For example, our uses may include, but are not limited to, the following:

  • We will use your information to process payments through third party providers and for appointment booking purposes. 
  • We may use your email address to contact you about new features on the Site, or to provide you with other information that is relevant to your use of the Asteya Services, including appointment confirmation and reminders.
  • We may use your cell phone number to call or text you in order to provide you notifications about Services, for marketing purposes and to administer the Site. You may be liable for standard SMS and per-minute charges by your mobile carrier. 
  • We may use your information for internal record keeping purposes related to your use of the Asteya Services.  
  • We may use and share collected personally identifiable information with third-party vendors and service providers which whom Asteya works to provide application 2 programming interfaces (“APIs”) and other functions for the Sites in connection with the provision of Asteya Services. 
  • We, or our affiliates, may periodically send you promotional emails about new products or special offers, or other information which we believe may be of interest using the email address provided. 
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, or mail. 
  • We may use your information to customize the website according to your interests.  
  • We may disclose your information to implement and enforce our Terms of Service. 
  • We may disclose your information to respond to subpoenas, judicial processes, or government requests or investigations.
  • We may use your information to protect the security of our Services, servers, network systems and databases or to protect our users and affiliates against liability or harm.

We will not use your personally identifiable information, however, to send commercial or marketing messages to you unless we have your continued consent for which you will have the ability to opt out by sending an email to The Site does not collect personally identifiable information unless you voluntarily and knowingly provide such information to us. This means that we will not know your name, your email address, or any other personally identifiable information unless you book a Wardrobe Consultation using the Site. We may store your personal information in the United States and other countries.


We may provide your information to third parties, or third parties may collect information from you on our behalf if we have contracted with that third party to provide some part of the information or service that you have requested. By written agreement, these third parties are required to implement similar security measures and will process your information only as authorized by us to fulfill the service that they have been contracted to provide. Other than those who act on our behalf and except as explained in this Privacy Policy, information you provide at this Site will not be transferred to unrelated third parties, unless we have your permission to do so. However, please note that personal information provided to this Site is subject to disclosure pursuant to judicial or other government subpoenas, warrants or orders. We allow you to control the disclosure of your non-public personal information to third parties for the marketing of third-party products and services (i.e., your consent is required for disclosure). We must disclose information, when requested, to comply with court orders or subpoenas.


Your privacy and the security of your personal information are important to us. We maintain and protect the security of the information that you provide to us. No data transmission over the internet can be guaranteed to be 100% secure, however. Accordingly, despite the safeguards in place to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us, or to or from our online products or services. You transmit all such information at your own risk. However, once we receive your personal information, we will undertake all commercially reasonable efforts to ensure its security on 3 our systems. To secure the information we collect online, prevent unauthorized access, maintain data accuracy and ensure only appropriate use of information, we have established appropriate physical, electronic and management safeguards. We require user names and passwords to access sensitive data.


We offer you choices regarding the collection, use, and sharing of your personal information. We may use third party analytics vendors to evaluate and provide us with information about the use of our Services and viewing of our content. Some of the information you see on our Sites may be customized based on automated predictions about your interests, which predictions are generated from your visits over time and across different websites, using tools such as Google Analytics. This information allows us to create content of greater interest to you and can also be used to serve ads based on your past visits to our Site. We will periodically send you newsletters and e-mails that directly promote the use of our Services. When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive or by contacting us directly (please see contact information below). Despite your indicated e-mail preferences, we may send you service related communications, including notices of any updates to our Terms of Use or Privacy Policy. Cookies. If you decide at any time that you no longer wish to accept cookies from our Services for any of the purposes described above, then you can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Consult your browser’s technical information. If you do not accept cookies, however, you may not be able to use all portions of the Services or all functionality of the Services. While we and others give you the choices to control the information collected and used as described in this Privacy Policy, there are many web browser signals and other similar mechanisms that can indicate your choice to disable tracking, and we may not be aware of or honor every mechanism. Information Disclosed to Third Parties. This Privacy Policy addresses only our use and disclosure of information we collect from and/or about you on the Services. If you disclose information to others, or authorize us to do the same under this Privacy Policy, the use and disclosure restrictions contained in this Privacy Policy will not apply to any third party. We do not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable.


You can change or correct your account information at any time. Just send an email with your old information and your corrections to with “Correction” in the subject line.


We understand the importance of protecting the privacy of all individuals, especially the very young. Our Services are intended for United States audiences over the age of 18. We neither target nor sell our Services to children under the age of 13. We do not collect or maintain personal information from children we actually know are under the age of 13. If a child under 13 submits personal information to us and we learn that the personal information is the personal information of a child under 13, we will take steps to remove the personal information from our databases. Using our Services is restricted to adults who are either 18 years of age or older or as otherwise legally defined.


If you click on a link and go to another site, you will be subject to that website’s privacy policy. If we conduct business with that website such that we need to exchange personally identifiable information, we will make sure that the business has a privacy policy just as protective as ours. We encourage you to read the posted privacy policy statement at any website before submitting any personal information at all.


We may on occasion update our Privacy Policy. Your acceptance of any minor changes to this Privacy Policy is indicated by your continued use of our Services. If we make any material changes to our Privacy Policy, we will post a notice about the change at a prominent location on the Site. We encourage you to periodically review our Site and this Privacy Policy for changes.


While we do not anticipate it, every business nowadays should plan for the possibility that it might sell certain or all of its assets to another company or individual, or that it much buy certain assets of another company or individual. If all or part of the company is sold, merged or otherwise transferred to another entity, the personal information that you have provided to us may be transferred as part of that transaction. However, we will take steps to ensure that your personal information is used in a manner consistent with the provisions of our Privacy Policy.


If you are a California resident and have an established business relationship with us and want to receive information about how to exercise your third party disclosure choices, you must send a request to the following address with a preference on how our response to your request should be sent (email or postal mail). You may contact us in two ways. Send email to

Alternatively, you may contact us at:

Asteya, LLC PO Box 718

Birmingham, Michigan, 48102

Attn: Your California Privacy Rights

c/o Privacy Administrator

For requests sent via email, you must put the statement “Your California Privacy Rights” in the subject field of your email. All requests sent via postal mail must be labeled “Your California Privacy Rights” on the envelope or post card and clearly stated on the actual request. For all requests, please include your name, street address, city, state, and zip code. (Your street address is optional if you wish to receive a response to your request via email. 5 Please include your zip code for our own recordkeeping.) We will not accept requests via the telephone or by facsimile. We are not responsible for responding to notices that are not labeled or not sent properly, or do not have complete information. If you are a California resident under the age of 18, and a registered user of any site where this policy is posted, California Business and Professions Code Section 22581 permits you request and obtain removal of content or information you have publicly posted. To make such a request, please send an email with a detailed description of the specific content or information to Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested.


If you have questions or concerns regarding this statement, you should first contact us via email at